Your transformation
starts now.

This is going to feel new — maybe even a little uncomfortable. That’s normal, commitment usually does. But this is what separates this attempt from every year before it: not another burst of motivation that fades in two weeks, but a real plan, a coach, and a system built to actually see it through. Fresh start. Let’s kill it.

ETA: 48–72 hours

Next: WhatsApp from Henri

01 — Right Now

Here's exactly what happens next

Your spot is locked in. Here's what's coming from me, and what's on you in the meantime.

FROM ME, SHORTLY

Your onboarding formSent via WhatsApp — this is what your entire plan gets built from.

Your HubFit inviteYour app access — training, check-ins, and our chat will all live here.

Your custom planFully built around your numbers. Ready within 48–72 hours.

FROM YOU, WHENEVER YOU CAN

Fill out your onboarding formAs soon as it lands — the faster this is done, the faster I can start building.

Download HubFitSo it’s ready to go the moment your plan is loaded in.

Take your starting photosFront, side, back — good lighting. You’ll thank yourself in 12 weeks.

02 — The Process

What the cut actually does

Nothing gets built. Nothing gets added. Tap a stage to see what it actually looks and feels like.

Stage 120%▾

Love handles present. Abs hidden under fat no matter how much ab work you do.

Looks like: Soft midsection, no visible separation between muscle groups, waist wider than shoulders would suggest.

Feels like: Clothes fitting tighter than they used to. Energy is fine, but nothing feels “tight.”

Stage 215–18%▾

Waist starts narrowing. Obliques begin to show through. Face visibly leaner.

Looks like: Waist visibly tighter, jawline sharper, a hint of separation showing through the midsection.

Feels like: Clothes fitting looser. People start commenting. Motivation usually spikes here.

Lean Base10–12%▾

Full ab definition. Vascularity visible. This is the target — and it’s just what was already there.

Looks like: Full ab definition, visible separation across the shoulders and arms, veins showing on arms.

Feels like: Locked in. This is the “proof” stage — the one people screenshot and send me.

03 — Before We Start

3 things to understand

You already have the muscle.

Most guys don’t need to build more — they need to reveal what’s already there. That’s what a real deficit does. It’s not about adding, it’s about uncovering.

Muscle is protected, not lost.

Think of your muscle like money in a vault, not your checking account. A proper cut protects the vault — training and protein intake are what keep it locked.

Adherence beats knowledge.

You don’t need to know more — you need to do the plan consistently. That’s the entire job for the next few months. I’ll handle the thinking.

04 — What To Expect

How the cut actually unfolds

This isn't guesswork. Here's roughly how your body fat trends down over the first month.

Week 1

Deficit calibration

We find your real maintenance and set the deficit from there. Scale weight may barely move — water and glycogen shift first, fat loss is just starting.

Weeks 2–4

Fat loss becomes visible

This is where body fat actually starts trending down on the check-in data. Waist tightens, face leans out, energy stabilizes as your body adapts to the deficit.

Week 4+

Adjust and accelerate

We use your real check-in data — not guesses — to tighten calories, adjust training, and keep fat loss moving without burning you out or eating into muscle.

HENRIFIT — BUILT TO BE SEEN

Here's exactly what happens next

What the cut actually does

3 things to understand

How the cut actually unfolds

I've got this from here.